LOGO MARKS WITH TYPE
LOGO MARKS
LOGO PATTERN/ COLOR PALLETTE
Priority Provisions is a startup logistics company in need of a branding update.
The logo is very literal, no color and doesn't visually distinguish itself from the sea of competition. The design is as at the early stages of exploration and a design system needs to be established.
This particular solution is an ambigram of a sprinter truck; it can be spun around and still appear to be a stylized sprinter truck. It also
incorporates the letter "P" and wheels to complete the look. There's also some exploration of typography and
horizontal rules.
These series of logo marks focused more on the letter "P" in priority to anchor the brand. This is where I started turning the "P" more so in to a silhouette of a van. I finally committed to a stylized combination of a van and the letter "P".